Shinhan Card Euljiro-3ga Project  Art & Design OS

Euljiro-3ga: Connecting Localities, Communities, and Culture 


Shinhan Card's latest project aims to foster sustainable community growth and mutual prosperity by linking the Euljiro 3-ga area, its inhabitants, and cultural heritage. The project showcases the Euljiro 3-ga region in new and exciting ways through curated websites and content.




Date 2019. 5. 10. ~ 2019. 5. 11.

Location: Euljiro 3-ga area



Shinhan Card Euljiro-3ga Project




Eulji-'Ro'
The reason why Eulji-ro is called Eulji-ro. 


Everything Marketplace
Where you can find every ingredient from all around the world. 


The Printing Alley
Come here for printing 


Euljiro Whelk
The soul food of blue collar workers who have shed blood, sweat, and tears together 


Euljiro Dining Society
Young tastes captured by trendsetters 


Seyoun Shopping Center
A reawakened metropolis 


Makers City
A world where artisans and makers reside 


Dabang Old & New
The transformation of 21st century Tea House 


New Humanity
Bringing new sensations to Eujiro 


Someone's Sttudio
Cultural arts encountered in unfamiliar places 


#WineBar
Relaxing and enjoying a glass of wine in the city 


 #ArtHouse
My own private art house 


 #Retro
100% retro atmosphere recharge 


#Music
Awakening senses through music 


#CultureArts
Cultural arts encountered in unfamiliar places 


#ExoticFlavour
A world travel departing from Euljiro 


#Desserts
A sweet shop that makes even your heart sweet 


#Coffee
Intense emotions captured in a cup of coffee 


#Beer
A refreshing beer after work 


 #FineDining
A meal that stimulates the taste buds of foodies 


 #RainyDay
A casual drink to call for on a raindy day 

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© URBANPLAY All right Reserved

Urbanplay Co.

CEO Ju Seok Hong | Registration Number. 105-87-96063
22, Yeonhui-ro 5-gil, Seodaemun-gu, Seoul

(Yeonnamjang, 2-3F)

TEL. +82 02-3141-7977 | FAX. +82 02-6008-4735


© URBANPLAY All right Reserved

Urbanplay Co. 

CEO Ju Seok Hong 
Company Registration Number.105-87-96063
22, Yeonhui-ro 5-gil, Seodaemun-gu, Seoul (Yeonnamjang, 2-3F)  | TEL. +82 02-3141-7977 │ FAX. +82 02-6008-4735